FIFA World Cup 2026 Trophy Tour: The Most Coveted Prize in Football Embarks on Global Journey
Trophy Tour At A Glance
Countries Visited
Tour Stops
Tour Days
Years of Tours
🏆 Trophy Tour Key Information
START DATE: January 3, 2026
FIRST STOP: Riyadh, Saudi Arabia
TOTAL COUNTRIES: 30 FIFA Member Associations
PRESENTED BY: Coca-Cola (Exclusive Partner)
EDITION: 6th FIFA World Cup Trophy Tour
The Original Trophy Goes Global
The Coca-Cola Company and FIFA have announced the sixth edition of the FIFA World Cup Trophy Tour, sending the original FIFA World Cup Trophy on an unprecedented global journey ahead of the biggest World Cup in history. Beginning in Riyadh, Saudi Arabia, on January 3, 2026, the tour will visit 30 FIFA Member Associations, offering fans around the world the rare opportunity to see — and photograph themselves with — the most coveted prize in football.
This isn’t a replica. This is the actual 18-karat gold trophy that was lifted by Argentina in Qatar, by France in Russia, by Germany in Brazil — the same trophy that will be presented to the 2026 World Cup champions at MetLife Stadium on July 19, 2026.
Weight: 6.1 kg (13.5 lbs)
Height: 36.8 cm (14.5 inches)
Designer: Silvio Gazzaniga (Italy)
In Use Since: 1974 World Cup
Value: Priceless (estimated $20 million in gold alone)
Stops: 75 tour locations
Duration: More than 150 days
Start: January 3, 2026 — Riyadh, Saudi Arabia
End: Before World Cup kickoff (June 11, 2026)
Host Countries: All three — USA, Canada, Mexico included
Confirmed Tour Destinations
While the complete city-by-city itinerary will be announced progressively as tour dates approach, FIFA has confirmed several key destinations including all three World Cup 2026 host nations and future FIFA tournament hosts.
🇲🇽 Mexico — Third-time World Cup host
🇨🇦 Canada — First-ever World Cup hosting
🇪🇸 Spain — 2030 World Cup co-host
🇵🇹 Portugal — 2030 World Cup co-host
🇲🇦 Morocco — 2030 World Cup co-host
🇧🇷 Brazil — 2027 FIFA Women’s World Cup host
What Fans Can Experience
The Trophy Tour isn’t just about seeing the trophy behind glass — it’s a fully immersive fan experience designed to bring the magic of the World Cup to communities around the globe. At each stop, fans will have access to unique engagement opportunities created by FIFA and Coca-Cola.
⭐ Trophy Tour Fan Experiences
20 Years of the Trophy Tour
The 2026 edition marks a special milestone — 20 years of the FIFA World Cup Trophy Tour by Coca-Cola. What began as a way to bring the World Cup closer to fans has grown into one of football’s most anticipated pre-tournament traditions.
Fans Reached: More than 4 million participants
Countries Visited: 182 of FIFA’s 211 Member Associations
Global Coverage: Trophy has visited 86% of all FIFA nations
Partnership Duration: 20 years of Coca-Cola sponsorship
2010: South Africa World Cup Trophy Tour
2014: Brazil World Cup Trophy Tour
2018: Russia World Cup Trophy Tour
2022: Qatar World Cup Trophy Tour
2026: USA/Canada/Mexico — Largest tour yet
The Partnership: FIFA & Coca-Cola
Coca-Cola holds exclusive rights to the FIFA World Cup Trophy Tour, a partnership that has united fans and brought the magic of the World Cup to communities worldwide for two decades. The collaboration extends beyond the tour to encompass refreshment services throughout the tournament itself.
— Mickael Vinet, Vice President, Global Assets
— Romy Gai, FIFA Chief Business Officer
Why the Trophy Tour Matters
For billions of football fans worldwide, attending a World Cup match remains a distant dream due to cost, distance, or ticket availability. The Trophy Tour brings a piece of the World Cup experience to fans in their own communities, democratizing access to football’s ultimate symbol of glory.
🌍 Global Impact
The Trophy’s Journey to North America
After visiting countries across the globe, the Trophy Tour will culminate with stops in all three World Cup 2026 host nations. The trophy’s arrival in the United States, Canada, and Mexico will mark the final countdown to the June 11 kickoff at Estadio Azteca in Mexico City.
Trophy Tour Timeline
How to Follow the Trophy Tour
FIFA will announce city-by-city tour dates and locations through official channels as the tour progresses. Fans are encouraged to follow FIFA and Coca-Cola on social media for the latest updates on when the trophy will arrive in their country.
📱 Stay Updated
The FIFA World Cup Trophy Tour by Coca-Cola represents more than a promotional campaign — it’s a global celebration of football that brings the World Cup’s most iconic symbol directly to fans who might otherwise never experience it up close.
As the original trophy begins its journey from Riyadh on January 3, 2026, millions of fans across 30 countries will have the opportunity to stand beside the prize that Pelé lifted, that Maradona kissed, that Messi finally claimed — the same trophy that will be raised in triumph at MetLife Stadium on July 19, 2026. For many, it will be a once-in-a-lifetime moment, a chance to connect with football history and become part of the story of the biggest World Cup ever staged.